FOR IMMEDIATE RELEASE
May 12th, 2024 | Boulder, CO
In May 2024, Tommy Joyce earned two Telly Awards for excellence in branded content, one for cinematography and one for overall campaign execution. The honors were awarded for Joyce’s work on two high-profile projects, a Canon campaign spotlighting the artistry of photography and a Land O’Lakes campaign focused on sustainable farming practices.
Canon Storm Chasing
The Canon campaign highlighted the artistry and tools that empower today’s photographers and filmmakers, weaving in compelling stories from the field while showcasing the brand’s latest innovations. Joyce’s direction balanced the technical with the emotional, offering viewers not only a look at the gear but also at the creative process behind world-class imagery.
Land O' Lakes "Rural is Incredible"
The Land O’Lakes project took on a different tone, focusing on sustainability, stewardship and the quiet strength of rural communities. Through stunning visuals and intimate moments, Joyce presented a narrative that underscored the vital role agriculture plays in both environmental health and human connection. The campaign’s aesthetic, from golden hour light over endless fields to close-up details of hands at work, resonated deeply with audiences, demonstrating his ability to craft stories that feel both epic in scale and personal in impact.
The Telly Awards
Now in their 45th year, the Telly Awards recognize outstanding video content across all screens and have long been a benchmark for creative excellence. Winning in two categories affirms Joyce’s versatility as both a storyteller and a visual technician.
These wins are far from isolated successes. They represent the continuation of a career built on exploring the intersection of art, adventure and purpose. Joyce’s work has spanned all seven continents, from the icy expanse of Antarctica to the arid beauty of the Namib Desert. Each project, whether for a global brand or a personal expedition, reflects the same dedication to visual storytelling, the ability to distill complex subjects into moments of clarity and emotional truth.
Beyond his commercial achievements, Joyce is equally celebrated for his fine art photography. His print collections, available through his online gallery, offer collectors a curated selection of landscapes, wildlife portraits and cultural vignettes. Many pieces originate from assignments that pushed him into remote and challenging environments whether it was Patagonia’s windswept plains, the volcanic highlands of Iceland or the vast floodplains of Zambia. Each print is not only an image but a testament to the patience, skill and determination required to capture beauty in the wild.
These dual careers, commercial filmmaker and fine art photographer, inform and elevate one another. The cinematic sensibilities that define his branded content work bring a dramatic yet nuanced quality to his still photography. Conversely, the discipline and attentiveness of fine art composition enhance his motion work, ensuring that every frame in a film is as considered as a gallery print.
Winning two in a single year places Joyce among a select group of creatives whose work consistently meets the highest industry standards.
For Joyce, the recognition is a reminder of the purpose that drives his work, using storytelling to bridge worlds. Whether that means introducing global audiences to the intricate dance of predators and prey in Botswana, bringing viewers along on the harrowing ascent of an 8,000-meter Himalayan peak, or highlighting the resilience of rural American communities, each project serves as an invitation to see the world more deeply.
This ethos extends into his partnerships with organizations such as ROAR AFRICA, where Joyce serves as Creative Director. His time spent in Africa has yielded not only commercial projects but also an expansive collection of fine art prints celebrating the continent’s wildlife, landscapes and people. These works, now available to collectors worldwide, serve as both decorative centerpieces and as visual ambassadors for the conservation of the places and species they depict.
Joyce’s approach to art and commerce reflects a belief that beauty has the power to inspire action. By intertwining his commercial projects with his personal creative vision, he creates a portfolio that is at once award-winning and deeply personal. The 2025 Telly Awards stand as recognition of this balance, a celebration not just of technical excellence, but of a career dedicated to capturing stories that matter.
For clients, collaborators and collectors alike, the awards serve as confirmation that Joyce brings a rare blend of artistic vision, field-tested skill, and global perspective to every project. For Joyce himself, they are milestones along a creative path still unfolding, one that continues to lead him into new environments, new challenges and new opportunities to share the world’s most compelling stories.
